Announcements of new features and products only tell part of your story. Define your market, and your place in it, through custom packages including website, newsletters, podcasts, webinars, and sponsored articles - all promoted to SD Times readers through our extensive social media networks.
Display Advertising
Content Marketing
Lead Generation
Banner Advertising:
This involves placing a graphic ad on the SD Times website, often in high-visibility areas, to promote a software development product, service, or company. The ad's purpose is to capture the attention of SD Times' professional audience and drive them to the advertiser's landing page for lead generation or brand awareness.
E-mail Newsletter:
This entails sponsoring or placing an ad within one of the regular email digests or newsletters sent by SD Times to its list of subscribers. It provides a direct channel to an audience of software development managers, architects, and programmers who are actively seeking relevant industry news and technology updates.
Sponsored Articles:
These are custom editorial pieces, written by SD Times or your writers, that are published on the SD Times platform. They allow your company to share valuable insights, establish thought leadership, and promote solutions to a highly engaged audience of software development leaders.
Webinars:
These involve hosting a live or recorded online presentation in partnership with SD Times, focused on a topic relevant to the software development community. They serve as an excellent vehicle for lead generation by capturing registration information while showcasing your product's capabilities or expert knowledge.
Podcasts:
This option entails being featured on an audio program produced by SD Times. Episodes are typically 15-20 minutes and offer a way to engage with listeners on a more personal level.
Hosted Webinars:
These involve a full-scale online event, managed and promoted by SD Times, where your company delivers an in-depth presentation on a technical topic to a live audience. They are a powerful tool for generating highly qualified leads by capturing registration data from an audience of engaged software professionals.
Microwebinars:
These are short, focused online presentations, typically 10–15 minutes long, designed to deliver quick, high-value content to busy subscribers. They efficiently capture the attention of the SD Times audience and are ideal for quickly introducing a new feature, product, or technical concept.
Content Syndication:
This option involves SD Times republishing your existing white papers, e-books, case studies, or other gated assets across its network to generate leads. It extends the reach of your valuable technical content to a massive and relevant audience of software developers and IT decision-makers.
List Rental:
This is a direct marketing approach where your company purchases the right to send a single, targeted email message to a select segment of the SD Times subscriber list. It allows you to deliver a dedicated, non-editorial promotional message directly to highly specific job titles or roles within the software development field.