A company's brand is the essence of what that company stands for in terms of emotional, intangible consumer concerns. As we've written in SD Times, there is perhaps no more important way to get your message across than with words -- both subtle and overt -- in an application's UI. In the past, text hard-coded into an application was considered intractable and so couldn't be modified without great difficulty, as the only tools available were spreadsheets and word processors.
This white paper explains how UI text is stored as key-value pairs called strings, and how a strings manager can give access to UI text writers and product managers to be able to control the user experience based on different consumer groups.
Download this paper today!